I've spent nearly a decade building everything from the ground up — brand, product, design system, strategy — for a company serving 3M+ members of the military, nursing, students, and other service communities.
9 years at one company. Hundreds of shipped products. Here's the highlight reel.
Led the complete transformation from Veterans Advantage to WeSalute — new name, new identity, new vision. Directed rollout across every touchpoint: consumer site, business portal, emails, partner materials, and more.
Redesigned the flagship membership card through 12+ iterations, from product discovery and user surveys to final production. Navigated print constraints, legal requirements around military symbols, and the goal of creating something members would proudly carry.
Redesigned the benefit discovery experience and information architecture for 3M+ users. Built differentiation between free and premium tiers, integrated Abenity's offer catalog, and restructured navigation to reduce friction and improve conversion.
Built 40+ pages of brand standards, content guidelines, and a design system from scratch in Confluence. Created communication guidelines, writer references, product-specific copy rules, and an AI-powered brand assistant.
A life documentation app that visualizes your journey through chapters, milestones, and memories on a week-by-week grid. Features an AI Life Builder that creates your complete timeline from a simple conversation, and Tributes that allow you to create profiles for loved ones and collaborate on shared memories with others.
A community debate platform where you make your case, face a challenger, and let the crowd decide. Features timed phases, community voting, leaderboards, and category discovery.
A free educational website making peptide therapy understandable for everyday people. Features plain-language guides, an interactive quiz that matches users to peptides based on their goals, and hand-coded infographics built in React.
I started as the only designer at WeSalute and worked on everything. Now I lead the design team, but my approach hasn't changed: meet people where they are, listen more than you speak, and help people get where they want to go.
I coach my kids in softball, baseball, football, and volleyball. Coaching has taught me more about leadership than any job title ever could.
